Fytted

Fytted is an AI-powered virtual fitting room and fashion technology platform that provides personalized clothing recommendations, precise body measurements, and styling advice to revolutionize online and in-store shopping experiences. It uses advanced AI to analyze over 50 body measurements from a simple phone scan, offering accuracy rivaling professional tailoring, and supports virtual try-ons from over 600 top brands.

Fytted achieves industry-leading precision with 0.5-1.0 cm accuracy for most body points, matching or exceeding manual measurement precision. Its technology uses multi-angle analysis and continuous algorithm refinement to ensure consistent results across diverse body types, validated by IEEE research standards.

Fytted offers a virtual fitting room to try on thousands of outfits in real-time and see exactly how clothes fit and look on the user’s body. It also provides real-time size recommendations for over 10,000 brands via AI analysis of body dimensions, personalized color season analysis to identify colors that best suit the user’s seasonal palette, and body shape analysis to recommend styles flattering to the user’s unique form. Additional features include a celebrity body twin feature, style personality insights, and in-store AI-powered experiences like color season and face shape analysis to drive purchasing decisions.

Fytted helps retailers reduce returns by offering customers more confidence in fit and style through advanced AI-powered personalization tools, including virtual try-on technology and detailed body shape and color analysis. It has been successfully deployed in events with luxury brands, showcasing its impact on increasing engagement and sales.

Fytted is built on privacy-by-design architecture allowing users granular control over their data, including ownership, data permissions, and deletion rights. It complies with major data protection regulations such as GDPR and CCPA, encrypting data during transmission and storage and offering anonymization options.

Users can download the Fytted app to access the virtual fitting room, body measurement tools, and personalized style guides. Retailers and brands interested in integrating Fytted’s AI solutions can request demos or contact the company for enterprise solutions.