Marketing Intelligence & Optimization

Marketing Intelligence & Optimization

MARKETING INTELLIGENCE Find out which channels actually drive sales, what to bundle, and whether your test result is real. Marketing budgets get allocated on last-click reports, agency decks and gut feel. This connects your spend data to your sales data and returns the answer in dollars: what each channel genuinely contributes, where the next dollar should go, and which results are signal rather than noise. Runs on CSV or spreadsheet exports from your ad platforms, POS or e-commerce store. No data warehouse, no analytics implementation, no agency retainer. WHAT IT ANSWERS   Which channels actually work. Last-click gives all the credit to whoever spoke last, which is usually branded search — the channel that was going to convert anyway. This measures each channel's real incremental contribution to sales, accounting for the fact that spend keeps working for weeks after you spend it, and that every channel stops paying back once it's saturated. Where the next dollar should go. Budg